Designer shaping visual
systems and experiences
that feel intentional,
modern, and human.
Multidisciplinary Designer
UI/UX & Brand Systems
Visual Storytelling & experience-Driven Details
Multidisciplinary Designer
Visual Storytelling
Multidisciplinary Designer
Visual Storytelling & experience-Driven Details
Multidisciplinary Designer
UI/UX & Brand Systems
Visual Storytelling & experience-Driven Details
Multidisciplinary designer
Visual Storytelling
Multidisciplinary Designer
Visual Storytelling & experience-Driven Details
Featured Works
Featured Works
Featured Works
Multidisciplinary Designer
UI/UX & Brand Systems
Visual Storytelling
Multidisciplinary Designer
Visual Storytelling
Multidisciplinary Designer
Visual Storytelling
Services
Precise
Structured
Focused
Visual Language
01
Visual Identity
Designing logos, visual systems, typography, and cohesive brand materials across digital and print. Maintaining consistency across campaigns, assets, and multi-platform deliverables.
02
UI/UX Design
Wireframing, prototyping, user flows, A/B testing, and iterative UX improvements for websites, apps, and digital products. Creating clear, intuitive interfaces built around accessibility and user-centered design.
03
Print & Digital
Layout design, editorial, marketing materials, photo editing/retouching, color systems, and production-ready files. Experience with large-scale print, promotional materials, and digital campaigns.
04
Packaging
Designing packaging that balances structure, clarity, and visual impact — from concept and dielines to print-ready layouts that align with brand systems.
Visual Identity
Designing logos, visual systems, typography, and cohesive brand materials across digital and print. Maintaining consistency across campaigns, assets, and multi-platform deliverables.
UI/UX Design
Wireframing, prototyping, user flows, A/B testing, and iterative UX improvements for websites, apps, and digital products. Creating clear, intuitive interfaces built around accessibility and user-centered design.
Print & Digital
Layout design, editorial, marketing materials, photo editing/retouching, color systems, and production-ready files. Experience with large-scale print, promotional materials, and digital campaigns.
Packaging
Designing packaging that balances structure, clarity, and visual impact — from concept and dielines to print-ready layouts that align with brand systems.
Visual Identity
Designing logos, visual systems, typography, and cohesive brand materials across digital and print. Maintaining consistency across campaigns, assets, and multi-platform deliverables.
UI/UX Design
Wireframing, prototyping, user flows, A/B testing, and iterative UX improvements for websites, apps, and digital products. Creating clear, intuitive interfaces built around accessibility and user-centered design.
Print & Digital
Layout design, editorial, marketing materials, photo editing/retouching, color systems, and production-ready files. Experience with large-scale print, promotional materials, and digital campaigns.
Packaging
Designing packaging that balances structure, clarity, and visual impact — from concept and dielines to print-ready layouts that align with brand systems.
Multidisciplinary Designer
UI/UX & Brand Systems
Visual Thinker
Multidisciplinary Designer
Visual Thinker
Multidisciplinary Designer
Visual Thinker
Over the years, I’ve worked as a designer across agencies, startups, volunteer teams, and independent client projects.
Over the years, I’ve worked as a designer across agencies, startups, volunteer teams, and independent client projects.
Multidisciplinary Designer
UI/UX & Brand Systems
Digital Craft
Multidisciplinary Designer
Digital Craft
Multidisciplinary Designer
Digital Craft
Practice.
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Pick Plans.
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Practice.
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Command + G Studio
2024 - present
Graphic Designer
Rochester, NY
Freelance
2024 - present
Social Media Manager
Remote
Visalaw.AI
2024-2025
Marketing Manager
Remote
Cincinnati Incorporated
2024
Graphic Designer
Cincinnati, OH
Drinkicks
2023-2024
Graphic Designer
Remote
Command + G Studio
2024 - present
Graphic Designer
Rochester, NY
Freelance
2024 - present
Social Media Manager
Remote
Visalaw.AI
2024-2025
Marketing Manager
Remote
Cincinnati Incorporated
2024
Graphic Designer
Cincinnati, OH
Drinkicks
2023-2024
Graphic Designer
Remote
Command + G Studio
2024 - present
Graphic Designer
Rochester, NY
Freelance
2024 - present
Social Media Manager
Remote
Visalaw.AI
2024-2025
Marketing Manager
Remote
Cincinnati Incorporated
2024
Graphic Designer
Cincinnati, OH
Drinkicks
2023-2024
Graphic Designer
Remote
Multidisciplinary Designer
UI/UX & Brand Systems
Real Feedback
Multidisciplinary Designer
Real Feedback
Multidisciplinary Designer
Real Feedback
Testimonials
Testimonials
Testimonials
"Vasilina has a really sharp eye for what works. She helped us fix a brand identity that had been all over the place. I didn’t expect anyone to get it so quickly, but she nailed it, and it actually feels like our brand now."
Marcus
Creative Director
"Vasilina has a really sharp eye for what works. She helped us fix a brand identity that had been all over the place. I didn’t expect anyone to get it so quickly, but she nailed it, and it actually feels like our brand now."
Marcus
Creative Director
"Vasilina has a really sharp eye for what works. She helped us fix a brand identity that had been all over the place. I didn’t expect anyone to get it so quickly, but she nailed it, and it actually feels like our brand now."
Marcus
Creative Director
"Before Vasilina stepped in, our social media was all over the place. She brought order, style, and a voice that finally felt like us. She makes it easy, fun and not stressful at all."
Leslie
Owner
"Before Vasilina stepped in, our social media was all over the place. She brought order, style, and a voice that finally felt like us. She makes it easy, fun and not stressful at all."
Leslie
Owner
"Before Vasilina stepped in, our social media was all over the place. She brought order, style, and a voice that finally felt like us. She makes it easy, fun and not stressful at all."
Leslie
Owner
"She’s really good at listening and figuring out what actually makes the experience better. The flows she designed were intuitive and solved problems we’d been stuck on for ages. Working with her just makes everything easier."
Alina
Product Manager
"She’s really good at listening and figuring out what actually makes the experience better. The flows she designed were intuitive and solved problems we’d been stuck on for ages. Working with her just makes everything easier."
Alina
Product Manager
"Vasilina helped us bring a ton of print and digital materials together, everything suddenly looked polished and cohesive. She’s thoughtful, easy to work with, and has a real knack for visual balance."
Sophie
Marketing Lead
"Vasilina helped us bring a ton of print and digital materials together, everything suddenly looked polished and cohesive. She’s thoughtful, easy to work with, and has a real knack for visual balance."
Sophie
Marketing Lead
"Vasilina helped us bring a ton of print and digital materials together, everything suddenly looked polished and cohesive. She’s thoughtful, easy to work with, and has a real knack for visual balance."
Sophie
Marketing Lead
"Vasilina really gets how to make a brand feel alive. She listened to what we wanted, added ideas we hadn’t thought of, and made something that honestly feels like us. I would hire her again in a heartbeat."
Nina
Founder
"Vasilina really gets how to make a brand feel alive. She listened to what we wanted, added ideas we hadn’t thought of, and made something that honestly feels like us. I would hire her again in a heartbeat."
Nina
Founder
"Vasilina really gets how to make a brand feel alive. She listened to what we wanted, added ideas we hadn’t thought of, and made something that honestly feels like us. I would hire her again in a heartbeat."
Nina
Founder
Clients
(3)
Multidisciplinary Designer
UI/UX & Brand Systems
Visual Storytelling
Multidisciplinary Designer
Visual Storytelling
Multidisciplinary Designer
Visual Storytelling
